Norwex Power Plus Laundry Detergent

Norwex Ultra Power Plus Detergent is a highly concentrated, superior stain removing powder for use on all types of fabric leaving whites whiter and colors brighter.  Biodegradable.  No fillers.  Washes 80-400 loads depending on the type of washer you have. 

Front loaders use 1/2 tsp per load (that is teaspoon), 1 Tbsp per top loader with the Magnet Ball, or 2 Tbsp without the Magnet Ball.  

This detergent costs less per load than standard grocery store brands such as Tide because it is so concentrated with no fillers.  Be sure to compare cost per load.  Compare Norwex detergent to Tide HE below:

Here is what one cup of water and 1/2 tsp Norwex Detergent and one cup water and 1/2 tsp Tide HE looks like when you first mix them up:


The following picture shows what 1 cup of water mixed with 1/2 tsp of Norwex Detergent and 1/2 tsp of Tide HE looks like after 15 minutes.  Which detergent would you choose? The one with the fillers or the clear example? 

The clear mixture below is the Norwex Detergent (after 15 minutes) and the cloudy is Tide.  I was very surprised by the results of this simple test.

  I had no idea most conventional detergents (powder or liquid) contain fillers which are ground up whale  bones, chalk, ground up peanut shells etc that add bulk and the sense of value to the product.  However, these fillers leave clothes dingy and I believe contribute to itching, allergies, and pre-mature fading of fabrics. 

A customer has pointed out to me that Norwex is not a certified HE product.  Here is the Norwex Corp statement regarding this:

"The warranty for your machine states that you must use HE recognized soap. We are unable to be HE recognized as our soap manufacturer does not have a service agreement with the machine manufacturer. Company’s like Tide and Kenmore have agreements together for sales of soap and repairs. What makes soap HE compatible is the low phosphates. We are phosphate free so it is great for the front loading machines. Just start with about ½ TSP and adjust accordingly. Hope this helps."

We have customers with HE machines and they have been using Ultra Power Plus for a while and they have not experienced any problem with our powder causing suds when they use a very small amount.  We tell the customers to use approx 1/10 of the recommended amount which works out to 1/2 tsp per load.  Our customers are really liking the amount because a 2kg bag is giving them 400 loads or more.

Here is a statement from Norwex's detergent supplier regarding HE detergents:

 "The problem with making the claim that our product is HE is that the big companies have worked together to push us little people out to help build their sales.  When customers by a new HE washing machine they are told that they have to use an approved HE laundry detergent.  When you go and buy a HE detergent the box has stated on the side that this is specially formulated for HE washing machines and gives a list of the brands that they are approved by.  As you can see its makes it very difficult to sell against their claim.  They put the fear in the customer that if they use other products it will ruin their machine and costs will be massive. 

I don't have enough experience with HE washing machines but what I do know is that the HE powder that is on the market is still full of bad fillers and the product does NOT dissolve in water.  This problem is the same problem that the conventional powders had, which caused many machines to malfunction early on. Norwex Detergent dissolves in water and works very well to clean clothes.  We have customers that have been using Norwex Detergent  for years and they’ve never had their pumps blow up or lines build up in regular washing machines. 

Ed Note: Remember, Norwex products come with a 60 day satisfaction guarantee.  I can honestly say I have loved this product.  Marilyn Moll, Norwex Consultant